New Food market report from Euromonitor International: "Drinking Milk Products in Denmark"
Boston, MA -- (SBWIRE) -- 05/06/2014 -- In 2012, the Danish drinking milk products category witnessed some turbulence as the result of a price war in milk, which broke out when Aldi reduced the price of several kinds of drinking milk to around DKK4 per litre. This increased the price gap between branded products and cheap private label and thus posed a threat to leading player Arla Foods Amba. At the same time, sales of organic milk were hit hard. Given this background, 2013 was calmer and marked a return to a more "normal"
Euromonitor International's Drinking Milk Products in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.
View Full Report Details and Table of Contents
Product coverage: Flavoured Milk Drinks, Flavoured Powder Drinks, Milk, Non-Dairy Milk Alternatives, Powder Milk.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Reasons to Get This Report
- Get a detailed picture of the Drinking Milk Products market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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