Recently Released Market Study: Drinking Milk Products in Denmark
In 2012, the Danish drinking milk products category witnessed some turbulence as the result of a price war in milk, which broke out when Aldi reduced the price of several kinds of drinking milk to around DKK4 per litre. This increased the price gap between branded products and cheap private label and thus posed a threat to leading player Arla Foods Amba. At the same time, sales of organic milk were hit hard. Given this background, 2013 was calmer and...
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