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Recently Released Market Study: Fast Food in New Zealand

Recently published research from Euromonitor International, "Fast Food in New Zealand", is now available at Fast Market Research


Boston, MA -- (SBWIRE) -- 01/08/2014 -- The strongest trend seen in 2012 was the "loose change" offers or "dollar deals" offered by many fast food outlets. In particular, Burger King offered value deals such as the "change range" for NZ$1.00-3.00, while McDonald's offered its "dollar deals", foodservice products for NZ$1.00. Both brands advertised heavily on television, which boosted transactions during 2012.

Euromonitor International's Fast Food in New Zealand report offers a comprehensive guide to the size and shape of the market at a national level. It provides foodservice sales, the number of outlets and the number of transactions by sector, allowing you to identify the foodservice sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they eating habits, lifestyle changes, tourism spending or legislative issues. Forecasts to 2017 illustrate how the market is set to change.

View Full Report Details and Table of Contents

Product coverage: Chained Fast Food, Fast Food by Casual vs Non-Casual, Fast Food by Type, Independent Fast Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get This Report

- Get a detailed picture of the Fast Food market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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