Recently Released Market Study: Fast Food in New Zealand
The strongest trend seen in 2012 was the "loose change" offers or "dollar deals" offered by many fast food outlets. In particular, Burger King offered value deals such as the "change range" for NZ$1.00-3.00, while McDonald's offered its "dollar deals", foodservice products for NZ$1.00. Both brands advertised heavily on television, which boosted transactions during 2012.
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