Boston, MA -- (SBWIRE) -- 06/21/2012 -- In 2011, volume sales of fruit/vegetable juice declined by 2%; a fourth consecutive year of decline. Bad orange crops due to freezing weather conditions in Florida can be blamed for some of this decline but manufacturers will typically supplement their juice supply with Brazilian imports. The key culprit of the decline of juice consumption is the focus on US health and wellness. Due to this focus, more consumers have begun to read the labels of the products they purchase; What they find is that...
Euromonitor International's Fruit/Vegetable Juice in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2016 illustrate how the market is set to change.
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Product coverage: 100% Juice, Fruit-Flavoured Drinks (No Juice Content), Juice Drinks (up to 24% Juice), Nectars (25-99% Juice).
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Reasons to Get this Report
- Get a detailed picture of the Fruit/Vegetable Juice market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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