Recently Released Market Study: Fruit/Vegetable Juice in the US
In 2011, volume sales of fruit/vegetable juice declined by 2%; a fourth consecutive year of decline. Bad orange crops due to freezing weather conditions in Florida can be blamed for some of this decline but manufacturers will typically supplement their juice supply with Brazilian imports. The key culprit of the decline of juice consumption is the focus on US health and wellness. Due to this focus, more consumers have begun to read the labels of the products they purchase; What...
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