Boston, MA -- (SBWIRE) -- 09/16/2013 -- Mary Kay Inc, a US producer and direct seller of BPC products, has bucked the trend of falling demand for direct sales in its domestic market, and grew sales in North America. This helped underpin global growth of 7% for the year. The company's most impressive performance is in China, where it has outperformed its direct selling rivals. The relative simplicity of its brand and portfolio appear to be a competitive advantage in developing new markets.

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Euromonitor International's Mary Kay Inc in Beauty and Personal Care (World) Company Profile offers detailed strategic analysis of the company's business, examining its performance in Beauty and Personal Care industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

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Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Cosmetics, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Cosmetics, Sets/Kits, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get This Report

- Get a detailed picture of the Beauty and Personal Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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