Recently Released Market Study: Mary Kay Inc in Beauty and Personal Care (World)
Mary Kay Inc, a US producer and direct seller of BPC products, has bucked the trend of falling demand for direct sales in its domestic market, and grew sales in North America. This helped underpin global growth of 7% for the year. The company's most impressive performance is in China, where it has outperformed its direct selling rivals. The relative simplicity of its brand and portfolio appear to be a competitive advantage in developing new markets.
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