Boston, MA -- (SBWIRE) -- 02/01/2013 -- The key trend in 2011 in the men's grooming category in Greece was determined by the economic downturn. Due to consumers cutting back on their spending, the number of promotional offers on the market grew substantially and brands were struggling to maintain customer loyalty. This had a significant impact on value sales, while volumes were also squeezed as men were keen to cut back completely on purchases they considered secondary. Furthermore, the relatively low loyalty levels of Greek male...

Euromonitor International's Men's Grooming in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. Forecasts to 2016 illustrate how the market is set to change.

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Product coverage: Men's Shaving, Men's Toiletries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get this Report

- Get a detailed picture of the Men's Grooming market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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