Recently Released Market Study: Men's Grooming in Greece
The key trend in 2011 in the men's grooming category in Greece was determined by the economic downturn. Due to consumers cutting back on their spending, the number of promotional offers on the market grew substantially and brands were struggling to maintain customer loyalty. This had a significant impact on value sales, while volumes were also squeezed as men were keen to cut back completely on purchases they considered secondary. Furthermore, the relatively low loyalty levels of Greek male...
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