Boston, MA -- (SBWIRE) -- 01/14/2013 -- Premiumisation continues to increase sales in pet food in value terms; however, volume sales remain flat, as the pet population and pet ownership plateau. Manufacturers are looking at ways to increase their value shares by expanding distribution channels, and humanising food by mirroring health and wellness benefits. The main drive is for manufacturers to find ways of attracting consumers who currently use non-prepared pet food; the proportion of people using such food remains relatively high...

Euromonitor International's Pet Care in New Zealand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

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Product coverage: Pet Food, Pet Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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- Get a detailed picture of the Pet Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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