Recently Released Market Study: Pet Care in New Zealand
Premiumisation continues to increase sales in pet food in value terms; however, volume sales remain flat, as the pet population and pet ownership plateau. Manufacturers are looking at ways to increase their value shares by expanding distribution channels, and humanising food by mirroring health and wellness benefits. The main drive is for manufacturers to find ways of attracting consumers who currently use non-prepared pet food; the proportion of people using such food remains relatively high.
View full press release