Boston, MA -- (SBWIRE) -- 05/26/2014 -- Sanitary protection continued to grow strongly in 2013, rising by 15% in current value terms to reach sales of TL592 million. This value growth was faster than the review period CAGR of 13%, reflecting increasing acceptance and usage of such products, primarily towels, in Turkey. Less than 70% of women aged 13-45 used sanitary protection products in Turkey as of 2012. Around 4.5 million women still do not use sanitary protection products, signifying strong potential for future growth.

Euromonitor International's Sanitary Protection in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

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Product coverage: Pantyliners, Sanitary Protection Including Intimate Wipes, Tampons, Towels.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get This Report

- Get a detailed picture of the Sanitary Protection market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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