Boston, MA -- (SBWIRE) -- 02/15/2013 -- Sales of sugar confectionery are propelled by the overall need for indulgence. Demand is fairly stable; however, great potential lies in products targeted towards children. They form a promising audience, being eager to try out novelties such as unique flavours and interesting shapes. The main category which benefits the most from this trend is pastilles, gums, jellies and chews, as products for children (particularly jellies) generate an important share of overall sales.

Euromonitor International's Sugar Confectionery in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

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Product coverage: Boiled Sweets, Liquorice, Lollipops, Medicated Confectionery, Mints, Other Sugar Confectionery, Pastilles, Gums, Jellies and Chews, Toffees, Caramels and Nougat.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get this Report

- Get a detailed picture of the Sugar Confectionery market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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