Recently Released Market Study: Sugar Confectionery in Poland
Sales of sugar confectionery are propelled by the overall need for indulgence. Demand is fairly stable; however, great potential lies in products targeted towards children. They form a promising audience, being eager to try out novelties such as unique flavours and interesting shapes. The main category which benefits the most from this trend is pastilles, gums, jellies and chews, as products for children (particularly jellies) generate an important share of overall sales.
View full press release