Magline, Inc.

Survey Optimizes Convenience Stores Performance Attracting New Business


Standish, MI -- (SBWIRE) -- 02/03/2015 -- Delivering Excellence newsletter reported that the National Association of Convenience Stores (NACS) recently issued a resource to help convenience stores defend their turf and attract new business. A family-owned convenience store company in the Midwest recently found the answers it sought by employing a survey from Playbook for Success. By using the survey, the retailer discovered that customers were not aware of price promotions throughout the store, and that competitors were offering more compelling deals. Once armed with such insights, the c-store operator was then in the position to take action to make improvements. Retailers seeking other ways to position their operations for success may want to utilize direct store delivery (DSD). While it can be an expensive route to market for suppliers, it can produce powerful advantages for convenience retailers — particularly if it includes visits from a professional team supporting both business development and product replenishment. Smaller outlets can receive extra value from this approach, benefitting from the opportunity to learn first-hand about the brands, packages and promotions that are successful in the convenience retail channel.

To read the newsletter, go to:

Delivering Excellence details programs which enable companies to design innovative route distribution solutions that enhance safety and productivity. Delivery routes with a variety of lightweight and ergonomically-designed solutions allow companies to move more loads with less physical stress delivering workplace safety and productivity.

Magline, Inc. provides the e-zine (email news report) which synopsizes the important news and developments touching the materials handling aspect of business. Leaders are looking for a competitive advantage, have dynamic and experienced sales forces, and have a corporate culture which is customer-focused and intent on building long-term relationships with satisfied customers.

To subscribe to Delivering Excellence go to:

About Magline
Magline, Inc. ( manufactures a complete line of innovative lightweight route distribution solutions under the Magliner brand. Named one of the Great Supply Chain Projects according to Supply & Demand Chain Executive, Magliner solutions are used in the beer, soft drink, food service, parcel delivery, home healthcare, and other distribution industries. Magline also offers implementation consulting and solutions for reducing service times and eliminating waste during deliveries. Magline is at the forefront of developing products that address the unique material handling requirements from distribution centers to delivery. Magline is the leader in hand trucks worldwide and has a strong dealer base in various regions domestically, as well as internationally. Magline was named a finalist in the MHI Innovation Award.

Follow Magline on Twitter at @MaglineInc

Magline, Inc.
Andrea Horner
Vice President For Marketing
800-344-3646 x209