Survey Optimizes Convenience Stores Performance Attracting New Business
Delivering Excellence newsletter reported that the National Association of Convenience Stores (NACS) recently issued a resource to help convenience stores defend their turf and attract new business. A family-owned convenience store company in the Midwest recently found the answers it sought by employing a survey from Playbook for Success. By using the survey, the retailer discovered that customers were not aware of price promotions throughout the store, and that competitors were offering more compelling deals. Once armed with such insights,...
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