Boston, MA -- (SBWIRE) -- 05/22/2013 -- Drinking milk is expected to see healthy current value growth of 8% to reach Bt38 billion in 2012, up from 7% in 2011 as milk gets the warmest welcome from Thai consumers from generation to generation. Apart from fulfilling their hunger, Thai consumers typically view drinking milk as the source of protein and calcium and associate it to holistic health benefits. Heavy marketing campaigns undertaken by brand players alongside the new launches are expected to contribute to the stronger growth of...

Euromonitor International's Drinking Milk Products in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

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Product coverage: Flavoured Milk Drinks, Flavoured Powder Milk Drinks, Milk, Powder Milk, Soy Beverages.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get This Report

- Get a detailed picture of the Drinking Milk Products market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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