Report Published: "Drinking Milk Products in Thailand"
Drinking milk is expected to see healthy current value growth of 8% to reach Bt38 billion in 2012, up from 7% in 2011 as milk gets the warmest welcome from Thai consumers from generation to generation. Apart from fulfilling their hunger, Thai consumers typically view drinking milk as the source of protein and calcium and associate it to holistic health benefits. Heavy marketing campaigns undertaken by brand players alongside the new launches are expected to contribute to the stronger growth...
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