Boston, MA -- (SBWIRE) -- 09/18/2013 -- In 2012, Vietnamese consumers, especially high-income groups, became more familiar with polishes, including shoe polish, metal polish and furniture polish. However, polishes products were still perceived as luxury items, with low-income consumers in particular feeling it unnecessary to use these products. Furthermore, many polish manufacturers in Vietnam showed little efforts in promoting the usage of this category. Indeed, there were no significant marketing campaigns and polishes occupied...

Euromonitor International's Polishes in Vietnam market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

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Product coverage: Floor Polish, Furniture Polish, Metal Polish, Shoe Polish.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get This Report

- Get a detailed picture of the Polishes market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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