Report Published: "Polishes in Vietnam"
In 2012, Vietnamese consumers, especially high-income groups, became more familiar with polishes, including shoe polish, metal polish and furniture polish. However, polishes products were still perceived as luxury items, with low-income consumers in particular feeling it unnecessary to use these products. Furthermore, many polish manufacturers in Vietnam showed little efforts in promoting the usage of this category. Indeed, there were no significant marketing campaigns and polishes occupied...
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