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Report Published: "Singapore Consumer Electronics Report Q4 2014"

New Consumer Goods market report from Business Monitor International: "Singapore Consumer Electronics Report Q4 2014"


Boston, MA -- (SBWIRE) -- 10/27/2014 -- We forecast that Singapore's consumer electronics spending will increase 6.7 % in US dollar terms in 201 4 to reach USD 4.2 bn, with the withdrawal of official support for XP in April 2014 and the FIFA World Cup in Brazil boosting demand for PCs and TV sets respectively. We expect market growth to accelerate from 2013 after a squeeze on growth from price erosion in the TV and notebook markets, as well as cannibalisation of digital camera and mp3 player volumes associated with the proliferation of multi-functional smartphone ownership. While growth is forecast to accelerate it will remain below emerging markets in APAC as Singapore has one of the highest smartphone and tablet penetration rates in the world, meaning it has passed through the period of strongest growth associated with rapidly rising penetration.

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Headline Expenditure Projections

Computer Hardware Sales: USD2.04bn in 2013 to USD2.12bn in 2014, +4.0% in US dollar terms. The preference of Singaporean consumers for premium devices will ensure that value growth will continue despite a slowdown in the tablet market as a result of saturation.

AV Sales: USD811mn in 2013 to USD968mn in 2014, +9.4% in US dollar terms. After a contraction in 2013 we expect the market to return to growth in 2014, driven by demand for next generation games consoles and TV sets, as well as a boost to TV demand from the FIFA World Cup in Brazil.

Handset Sales: USD1.06bn in 2013 to USD1.09bn in 2014, +2.3% in US dollar terms. We believe the handset market has reached a plateau with smartphone penetration of 70% at YE13, which combined with price erosion, will see much slower value growth from 2014.

Key Trends & Developments

There are indications in 2014 that competition in the smartphone market is heating up - and there could be a new round of price erosion even though volume growth opportunities are limited. Statcounter data show Chinese smartphone vendor Xiaomi's handsets accounted for...

The Singapore Consumer Electronics Report has been researched at source and features latest-available data covering both the manufacture and sale of consumer electronics products, critically analysing - and forecasting - the market dynamics affecting each sub-sector, including audio-visual, computers, mobile handsets, gaming and automotives electronics. Furthermore, the report analyses the domestic and global economic trends driving device demand and provides company rankings and competitive landscapes covering leading multinational and national consumer electronics companies and analysis of latest industry news and trends in Singapore.

Business Monitor International (BMI)'s Singapore Consumer Electronics Report provides industry professionals and strategists, sector analysts, business investors, trade associations and regulatory bodies with independent forecasts and competitive intelligence on the consumer electronics industry in Singapore.

Key Benefits

- Benchmark BMI's independent consumer electronics industry forecasts for Singapore to test other views - a key input for successful budgeting and strategic business planning in the Singaporean consumer electronics market.
- Target business opportunities and risks in Singapore through our reviews of latest industry trends and major deals, projects and investments.
- Exploit the latest competitive intelligence with company SWOT analyses.


BMI Industry View

Summary of BMI's key industry forecasts, views and trend analysis covering consumer electronics, major investments and projects.

Consumer Electronics Market

Analysis of the size of the domestic market for electronics products, with in-depth assessment and data covering the dynamics driving each sub-sector; audio-visual, computers, mobile phone handsets and gaming devices, as well as demand for automotives electronics.

Electronics Industry

Analysis and data of the domestic electronics manufacturing sector. We assess the regulatory and business operational issues facing manufacturers - including openness to foreign investment, infrastructure, IP issues and the global demand context - and their impact on the production of electronics goods, which is again broken down via market sub-sectors.

Industry Forecast Scenario

Historic data series and forecasts to end-2018 for all key industry and economic indicators (see list below), supported by explicit assumptions, plus analysis of key risks to the main forecast, covering computers, communications and gaming devices. Indicators include:

Industry value (US$bn); population (mn); nominal GDP (US$bn); real GDP growth (%), GDP per capita, industrial production Index (% y-o-y ave.) unemployment % of labour force.

Business Environment Rankings

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