Boston, MA -- (SBWIRE) -- 07/01/2014 -- The economic crisis in Italy led premium-loving Italian consumers to adjust their shopping habits. Within beauty and personal care, consumers increasingly shifted to masstige products, and this trend affected both premium and super-premium beauty and personal care products in Italy, with consumers downgrading from premium to masstige products, or from super-premium to premium. Downgrading to masstige products was favoured by the rapid expansion of parapharmacies/drugstores in Italy. Although...
Euromonitor International's Super Premium Beauty and Personal Care in Italy report offers a comprehensive guide to the size and shape of the Super Premium Beauty and Personal Care market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Super Premium Beauty and Personal Care retailing along with the development of consumers' shopping patterns. Forecasts to 2018 illustrate how the market is set to change
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Product coverage: Super Premium Baby and Child-Specific Products, Super Premium Bath and Shower, Super Premium Colour Cosmetics, Super Premium Deodorants, Super Premium Fragrances, Super Premium Haircare, Super Premium Hand Care, Super Premium Sets/Kits, Super Premium Skin Care, Super Premium Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Reasons to Get this Report:
- Get a detailed picture of the Super Premium Beauty and Personal Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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