Report Published: "Super Premium Beauty and Personal Care in Italy"
The economic crisis in Italy led premium-loving Italian consumers to adjust their shopping habits. Within beauty and personal care, consumers increasingly shifted to masstige products, and this trend affected both premium and super-premium beauty and personal care products in Italy, with consumers downgrading from premium to masstige products, or from super-premium to premium. Downgrading to masstige products was favoured by the rapid expansion of parapharmacies/drugstores in Italy. Although...
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