Recently published research from Euromonitor International, "RTD Coffee in Indonesia", is now available at Fast Market Research
Boston, MA -- (SBWIRE) -- 08/23/2013 -- Over the review period, the consumer base for RTD coffee continued to be mainly limited to young executives seeking convenience and younger middle- to upper-income consumers. In 2012, one of prominent coffee players in hot drinks, Mayora Indah, introduced Torabika Kopikap. This brand offers RTD coffee in affordable plastic cup packaging and aims to expand the consumer base for RTD coffee to include low-income groups. The brand costs Rp1,000 for a 165ml cup, while existing RTD coffee brands...
Euromonitor International's RTD Coffee in Indonesia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2008-2012), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2017 illustrate how the market is set to change.
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Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Reasons to Get This Report
- Get a detailed picture of the RTD Coffee market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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Browse all Beverages research reports at Fast Market Research
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