"RTD Coffee in Indonesia" Now Available at Fast Market Research
Over the review period, the consumer base for RTD coffee continued to be mainly limited to young executives seeking convenience and younger middle- to upper-income consumers. In 2012, one of prominent coffee players in hot drinks, Mayora Indah, introduced Torabika Kopikap. This brand offers RTD coffee in affordable plastic cup packaging and aims to expand the consumer base for RTD coffee to include low-income groups. The brand costs Rp1,000 for a 165ml cup, while existing RTD coffee brands...
View full press release