Boston, MA -- (SBWIRE) -- 08/31/2012 -- Ongoing growth in RTD coffee was maintained in 2011 by the widening availability of economy brands and private label products. The leading brand continued to be IQ Drink Sp zoo's economy brand iQ, which continued to see an expansion of its distribution via convenience stores across the country. Many consumers are attracted by the indulgent flavour and convenience offered by RTD coffee but they are increasingly unwilling to pay high prices for these products.
Euromonitor International's RTD Coffee in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2016 illustrate how the market is set to change.
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Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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