"RTD Coffee in Poland" Now Available at Fast Market Research
Ongoing growth in RTD coffee was maintained in 2011 by the widening availability of economy brands and private label products. The leading brand continued to be IQ Drink Sp zoo's economy brand iQ, which continued to see an expansion of its distribution via convenience stores across the country. Many consumers are attracted by the indulgent flavour and convenience offered by RTD coffee but they are increasingly unwilling to pay high prices for these products.
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