Boston, MA -- (SBWIRE) -- 08/11/2014 -- While RTDs continued developing further in 2013, high-strength premixes' performance remained incipient, mainly as a result of local consumers' preference for more traditional alcoholic drinks (rum, vodka, whiskies, beer). In the case of RTDs, low alcoholic content and the ongoing dynamism (due to product innovation, further availability and competitive prices) have consolidated demand among local consumers, especially younger consumers, who are very attracted to such flavoured products. Such products cater to the active lifestyles of local, young people and the increasing base of working women in the country, who are always looking for RTD products, ready to eat meals, and other convenient alternatives. The latest innovation trends appeal to consumers' aspirational lifestyles, which have developed in line with local trendy cultures, such as the Cuban, Spanish and Mexican influences, as do the category's most popular and novel flavours, such as green apple.

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Competitive Landscape

Florida Bebidas SA continued dominating RTDs/high-strength premixes sales during 2013, with an 87% share of total volume sales, thanks to the strong positioning of its popular brands Smirnoff Ice, Bamboo and Cuba Libre, which enjoy consolidated logistic and distribution systems while benefiting from economies-of-scale savings. Besides offering wide product availability and constant innovation, the local manufacturer also benefits from having relatively accessible prices.

Industry Prospects

The forecast period might keep developing towards the introduction of trendy ingredients such as superfruits and novel flavour blends in order to differentiate amid the increasingly competitive environment and the new, emerging markets. Manufacturers are anticipated to keep investing in packaging, given the increasing interest in convenience among locals, mainly the younger generation, which is constantly looking for trendy and 'cool' alternatives to identify with, such as the latest doypacks. The latest developing trends and the increasing product availability are anticipated to boost demand, even attracting new consumer segments (those with higher income levels), such as in the case of the Mojito premix from Bacardi (given its presentation, point-of-sale promotion and strategic positioning).

Report Overview

Discover the latest market trends and uncover sources of future market growth for the RTDs/High-Strength Premixes industry in Costa Rica with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the RTDs/High-Strength Premixes industry in Costa Rica, our research will save you time and money while empowering you to make informed, profitable decisions.

The RTDs/High-Strength Premixes in Costa Rica market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market volume shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of RTDs/High-Strength Premixes in Costa Rica?
- What are the major brands in Costa Rica?
- Has the trend towards at-home entertaining had a positive impact on RTDs as consumers want to replicate the bar experience at home?
- How have RTDs performed in comparisons to High-strength premixes?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: High-Strength Premixes, RTDs.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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