RTDs/High-Strength Premixes in Costa Rica - New Market Research Report
While RTDs continued developing further in 2013, high-strength premixes' performance remained incipient, mainly as a result of local consumers' preference for more traditional alcoholic drinks (rum, vodka, whiskies, beer). In the case of RTDs, low alcoholic content and the ongoing dynamism (due to product innovation, further availability and competitive prices) have consolidated demand among local consumers, especially younger consumers, who are very attracted to such flavoured products. Such products cater to the active lifestyles of local, young people and the...
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