Boston, MA -- (SBWIRE) -- 10/23/2013 -- RTDs/high-strength premixes remained marginal within alcoholic drinks in 2012. The changes in lifestyle which occurred between the boom years of 2006 and 2008 continued to have some residual effect on purchasing habits in 2012, despite the overall loss of buying power. In fact, higher-income consumers in large cities continued to prefer RTDs/high-strength premixes, given the wide choice of combinations of vodka or rum and soft drinks. The attraction of a novelty product, coupled with a wide...

Euromonitor International's RTDs/High-Strength Premixes in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2008-2012), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

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Product coverage: High-Strength Premixes, RTDs.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get This Report

- Get a detailed picture of the RTDs/High-Strength Premixes market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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