Rtds/High-Strength Premixes in Romania - New Report Available
RTDs/high-strength premixes remained marginal within alcoholic drinks in 2012. The changes in lifestyle which occurred between the boom years of 2006 and 2008 continued to have some residual effect on purchasing habits in 2012, despite the overall loss of buying power. In fact, higher-income consumers in large cities continued to prefer RTDs/high-strength premixes, given the wide choice of combinations of vodka or rum and soft drinks. The attraction of a novelty product, coupled with a wide...
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