Boston, MA -- (SBWIRE) -- 10/18/2013 -- In the UK, RTDs/high-strength premixes was one of the worst performing categories in alcoholic drinks in 2012. This was predominantly due to a continued poor performance from spirit-based RTDs, which accounts for a 77% volume share of the wider category. Spirit-based RTDs performed worse than expected, however, in 2012, registering a total volume decline of 9%. This was partly due to the growing popularity of flavoured ciders. RTDs and flavoured ciders appeal to the same demographic of young...

Euromonitor International's RTDs/High-Strength Premixes in United Kingdom report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2008-2012), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

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Product coverage: High-Strength Premixes, RTDs.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get This Report

- Get a detailed picture of the RTDs/High-Strength Premixes market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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