Rtds/High-Strength Premixes in the United Kingdom - New Report Available
In the UK, RTDs/high-strength premixes was one of the worst performing categories in alcoholic drinks in 2012. This was predominantly due to a continued poor performance from spirit-based RTDs, which accounts for a 77% volume share of the wider category. Spirit-based RTDs performed worse than expected, however, in 2012, registering a total volume decline of 9%. This was partly due to the growing popularity of flavoured ciders. RTDs and flavoured ciders appeal to the same demographic of young...
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