Boston, MA -- (SBWIRE) -- 01/16/2013 -- Rising hygiene awareness and need for convenience amongst the Egyptian female population drove sales of sanitary protection in 2011, thanks to marketing support by Procter & Gamble Egypt, which made information about these products accessible through mass media as well as public relations activities. Procter & Gamble sponsored special TV programmes and personal hygiene conferences to enhance knowledge about sanitary protection amongst young females. Women joining the workforce are also a core...

Euromonitor International's Sanitary Protection in Egypt report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

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Product coverage: Intimate Wipes, Sanitary Protection Excluding Intimate Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get this Report

- Get a detailed picture of the Sanitary Protection market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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