Sanitary Protection in Egypt - New Market Research Report
Rising hygiene awareness and need for convenience amongst the Egyptian female population drove sales of sanitary protection in 2011, thanks to marketing support by Procter & Gamble Egypt, which made information about these products accessible through mass media as well as public relations activities. Procter & Gamble sponsored special TV programmes and personal hygiene conferences to enhance knowledge about sanitary protection amongst young females. Women joining the workforce are also a core...
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