Boston, MA -- (SBWIRE) -- 11/19/2014 -- Self-service cafeterias struggled over the review period, experiencing only a marginal increase in value terms. Competition, particularly from other foodservice categories, increased considerably over the review period, putting pressure on self-service cafeterias. However, the category?s low price strategy helped outlets to continue to attract consumers looking for food with a good price/quality ratio. Over the latter part of the review period, operators increasingly sought to offer an enjoyable experience to their customers by rethinking the design of their outlets to provide a unique atmosphere.

Competitive Landscape

Migros remained the category leader with a value share of 50% in 2013. The retailer had 192 outlets in operation, all of which were located in Migros retail outlets. Shoppers appreciated the opportunity to shop and eat for low prices in the same building. With 157 outlets, Coop?s self-service cafeterias accounted for 18% of total sales, ranking it second. Maus Fr?res and Ikea ranked joint third in self-service cafeterias each with value shares of 6%, with the first operating 24 outlets while the second operated 10 outlets in 2013.

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Industry Prospects

The number of chained self-service cafeterias is expected to increase only marginally over the forecast period, which, combined with an expected decline in the number of independent formats, is a clear indication that the category is reaching saturation. Competition from other foodservice categories offering a convenient, fast and affordable way of eating increased and is likely to continue to do so. As a result, value sales at constant 2013 prices are expected to post a marginally positive CAGR over the forecast period

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Self-Service Cafeterias industry in Switzerland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Self-Service Cafeterias industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Self-Service Cafeterias in Switzerland market research report includes:

- Analysis of key supply-side and demand trends
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Self-Service Cafeterias in Switzerland?
- What are the major brands in Switzerland?
- Are there any new developments in terms of the food and drink offering in self-service cafeterias in Switzerland?
- What is the average spend per transaction for self-service cafeterias and how does this compare to other foodservice formats i.e. fast food, full-service restaurants?

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