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Service Station Retailing in Ireland 2011 - New Market Research Report

New Retailing research report from Verdict Research is now available from Fast Market Research


Boston, MA -- (SBWIRE) -- 06/04/2012 -- Based on Verdict's proprietary market data and insight into key fuel retailers, this brief provides you with an up-to-date picture of the fuel retailing market in Ireland. In addition to outlining service station numbers, fuel sales, competitor shares, and fuel and site forecasts, it also details retailers' c-store, car wash, and unmanned site numbers with an overview of their product offerings.

Scope of this Report

- Benchmark your service station retail offer against the major national players in the sector by examining their number of sites, shops and car washes.
- Develop new marketing ideas for your service station shop, car wash and card propositions by examining the activities of other players across Ireland.
- Make informed pitches to potential partners by gaining insights into the major retailers' networks, market shares, fuel throughputs, and future plans.
- Assess overall market entry potential by accessing key market indicators including registered cars, national fuel volumes, and average prices.

View Full Report Details and Table of Contents

Report Highlights

In the year to January 2011, the total number of service stations in Ireland fell marginally to 1,487. Total fuel volumes sold in 2010 fell by 7.8% on 2009, following a year-on-year decline of 3.0% in 2009. Petrol consumption decreased by 9.7% in 2010. Consumption of diesel fell less markedly, at 4.0%.

The top five players by fuel volume share (Topaz, Texaco, Esso, Maxol, and Applegreen) account for over 60% of the entire Irish service station network. Topaz is the largest player by network size and fuel volume share. There are seven motorway sites in Ireland, of which, six operate under the Applegreen brand and one belongs to Topaz.

A shop is located at two-thirds of the national service station network in Ireland. Maxol and Topaz have partnered with national grocery groups allowing them to operate their shops at the fuel retailers' sites. Maxol has even extended its partnership with Mace for five years under a EUR225m deal.

Reasons to Get this Report

- Who are the top five players in the Irish service station retail market and how many sites, shops, and car washes do they have?
- What is the market share and average fuel throughput per site of the top five players in Ireland?
- How is the service station network evolving and which players are opening new outlets, as well as increasing forecourt shops and car washes?
- What strategies do the key players have across their fuel and non-fuel offerings in terms of products sold, branding, partnerships and suppliers used?

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