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Snack Bars in Japan - New Market Report

Fast Market Research recommends "Snack Bars in Japan" from Euromonitor International, now available


Boston, MA -- (SBWIRE) -- 06/18/2013 -- Increasingly busy lifestyles and rising health awareness in Japan were the main factors behind the positive development of snack bars in 2012. These trends were particularly influential in making snack bars more popular as a nutritious alternative to confectionery and biscuits for people who snacked during work hours. Growth in retail volume and current value sales of snack bars was also fuelled by new launches, improvements in distribution, price promotions and other marketing activities.

Euromonitor International's Snack Bars in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

View Full Report Details and Table of Contents

Product coverage: Breakfast Bars, Energy and Nutrition Bars, Fruit Bars, Granola/Muesli Bars, Other Snack Bars.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get This Report

- Get a detailed picture of the Snack Bars market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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