Snack Bars in Japan - New Market Report
Increasingly busy lifestyles and rising health awareness in Japan were the main factors behind the positive development of snack bars in 2012. These trends were particularly influential in making snack bars more popular as a nutritious alternative to confectionery and biscuits for people who snacked during work hours. Growth in retail volume and current value sales of snack bars was also fuelled by new launches, improvements in distribution, price promotions and other marketing activities.
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