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Soft Drinks in the US - New Market Study Published

New Beverages market report from Euromonitor International: "Soft Drinks in the US"


Boston, MA -- (SBWIRE) -- 09/10/2013 -- With the dual concerns of health and money, Americans are scrutinising their beverage purchases carefully. Mere hydration is not enough, as tap water can serve that purpose with zero calories at no cost. Instead, consumers are looking for value-added benefits, such as energy, vitamins, customisable flavours and probiotic cultures. As a result, energy drinks and liquid concentrates, such as Mio, performed strongly in 2012 by appealing to consumers' desire for energy and customisation.

Euromonitor International's Soft Drinks in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2008-2012), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

View Full Report Details and Table of Contents

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Fruit/Vegetable Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get This Report

- Get a detailed picture of the Soft Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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