Soft Drinks in the US - New Market Study Published
With the dual concerns of health and money, Americans are scrutinising their beverage purchases carefully. Mere hydration is not enough, as tap water can serve that purpose with zero calories at no cost. Instead, consumers are looking for value-added benefits, such as energy, vitamins, customisable flavours and probiotic cultures. As a result, energy drinks and liquid concentrates, such as Mio, performed strongly in 2012 by appealing to consumers' desire for energy and customisation.
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