Boston, MA -- (SBWIRE) -- 11/26/2014 -- The economic crisis shaped consumer behaviour, with on-trade unit volume sales decreasing by 3% in 2012 as the Romanian population consumed more at home, with off-trade unit volume sales registering a 0% growth rate. Furthermore, consumers were quick to respond to special offers such as offering beverages at the same price but in an increased pack size ? most notably among carbonates, offering 2,500ml PET bottle products at the price of a 2,000ml PET bottle beverage.

Industry Prospects

Overall the forecast period will see year-on-year growth in soft drinks consumption. Packaging diversification will also be a defining feature for the market, both with regard to pack types and pack sizes, meeting the needs of various consumer segments. For example, impulse consumers will shift more and more towards smaller pack types, while buyers searching for economical packaging formats will choose larger pack sizes (eg 2-litre liquid cartons in fruit/vegetable juice).

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Overview


Discover the latest market trends and uncover sources of future market growth for the Soft Drinks Packaging industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Soft Drinks Packaging industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Soft Drinks Packaging in Romania market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes in units and filled volumes
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the total unit volume of soft drinks packaging in Romania?
- What are the major soft drinks pack types in Romania?
- How is the market for returnable glass and PET bottles developing in Romania?
- Are larger bulk sizes performing well in response to the recession?
- What are the most dynamic pack types within soft drinks?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

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