Boston, MA -- (SBWIRE) -- 10/29/2014 -- Sportswear sales continued to face strong competition from counterfeits at the end of the review period, with the majority of counterfeits being imported from Asia. These products are sold via variety stores and informal retail channels and attract many aspirational low-income consumers. These products are considerably lower priced in comparison to prices in formal channels such as sports goods stores and to genuine brands such as adidas and Nike. Many consumers are keen to enjoy the status of wearing apparel and footwear carrying the name of leading sportswear brands but are unwilling to pay a high price for genuine articles and have little interest in quality or design with regard to these products.

Competitive Landscape

Adidas is the leading player in sportswear and was the only player to account for a double-digit value share at the end of the review period with almost 12%. Adidas benefits from its strong nationwide distribution, both via third-party retailers and via its own expanding store network. The company also benefits from its partnerships with FIFA and numerous other major football clubs and players, both in South Africa and in other countries.

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Industry Prospects

There is expected to be a stronger focus on health and wellness in the forecast period. This will be linked to numerous factors, including increasingly stressful and sedentary lifestyles, a growing number of obese or overweight consumers and a rise in the incidence of lifestyle ailments. There is expected to be a strong government focus on encouraging consumers to eat more healthily and exercise more, with this likely to be further reinforced by strong media coverage of these issues. These factors are thus likely to increase South African consumers' participation in sports.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Sportswear industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sportswear industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sportswear in South Africa market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Sportswear in South Africa?
- What are the major brands in South Africa?
- How dynamic is the growth of clothing and footwear internet sales?
- What is the performance of women's clothing vs men's clothing?
- What % of clothing and footwear sales goes through grocery retailers?

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