"Sportswear in South Africa" Published
Sportswear sales continued to face strong competition from counterfeits at the end of the review period, with the majority of counterfeits being imported from Asia. These products are sold via variety stores and informal retail channels and attract many aspirational low-income consumers. These products are considerably lower priced in comparison to prices in formal channels such as sports goods stores and to genuine brands such as adidas and Nike. Many consumers are keen to enjoy the status of wearing apparel...
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