Boston, MA -- (SBWIRE) -- 10/02/2013 -- The trend for healthier foods and drinks boosted sales of tea in 2012. Tea culture is not very developed here, with tea mainly consumed during breakfast by health-conscious or older consumers who needs to limit their caffeine intake. However, there is a growing base of female consumers who are aiming for a healthier lifestyle and this is driving sales of tea in Italy, especially of green tea, fruit/herbal tea and other tea.

Euromonitor International's Tea in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

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Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get This Report

- Get a detailed picture of the Tea market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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