"Tea in Italy" Published
The trend for healthier foods and drinks boosted sales of tea in 2012. Tea culture is not very developed here, with tea mainly consumed during breakfast by health-conscious or older consumers who needs to limit their caffeine intake. However, there is a growing base of female consumers who are aiming for a healthier lifestyle and this is driving sales of tea in Italy, especially of green tea, fruit/herbal tea and other tea.
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