Boston, MA -- (SBWIRE) -- 10/23/2013 -- Tea lounges have increased in popularity, cultivating consumers' tastes for speciality tea and tea-drinking in general. Tea drinking has a special appeal for Singapore consumers, who generally prefer to dine out and meet at outdoor establishments rather than entertain at home. The tradition of taking "high tea", a practice passed down during colonial times and made popular by stylish outlets, has also fuelled the consumer appetite for more speciality flavours and brands in tea.

Euromonitor International's Tea in Singapore report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

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Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get This Report

- Get a detailed picture of the Tea market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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