Tea in Singapore - New Market Research Report
Tea lounges have increased in popularity, cultivating consumers' tastes for speciality tea and tea-drinking in general. Tea drinking has a special appeal for Singapore consumers, who generally prefer to dine out and meet at outdoor establishments rather than entertain at home. The tradition of taking "high tea", a practice passed down during colonial times and made popular by stylish outlets, has also fuelled the consumer appetite for more speciality flavours and brands in tea.
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