Washington, DC -- (SBWIRE) -- 08/19/2019 -- It never hurts to go back to basics to make sure you're getting the most from your marketing materials. This is particularly true for branding, one of those subjects that almost every agent has heard about so extensively that you might think you have your brand game sewn up . . . even when you don't. One of the most common branding mistakes businesses continue to make to this day is a lack of visual consistency in their marketing.
The most important first step in developing a brand is locking in its look and feel. You can build a website, have profiles on third-party sites and create a presence on multiple social media platforms. But if your choices of font, color and design are different on all these outlets, you're missing out on brand awareness and the money that goes with it. Most people form their impressions of your brand from its visual impression in the first 10 seconds of contact.
You can build your brand's visual identity with a few key steps:
- Pick a signature color. Having a signature color boosts brand recognition by 80%. You can consult a design professional to help; there are even specific color consultants who specialize in color theory and trending.
- Develop adaptable design elements. A logo, a font choice or set of fonts and basic layouts for different types of ads are a must. Here, too, you'll want to work with a design professional if you don't have the necessary training yourself.
- Develop brand guidelines. You may not need a vast, comprehensive stylebook, but it doesn't hurt to develop basic guidelines for what gets used, when.
Once you've designed a visual approach to your brand, you'll be ready to review how you're doing with aspects of brand management like content marketing and targeted outreach. It all starts with the look.
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